Jagneaux: The MMO space is more competitive now than ever. The game has a wonderfully evergreen design which encourages players to be good to one another and becomes meaningfully social with the community building genuine friendships, many of which have lasted as long as the game itself. We empower our players to have a say in the future of the game through our polls, social channels, surveys and more recently, collaborative design sessions over Zoom during lockdown conditions. Alive and ever-evolving for 7,306 (count ’em) days, the game brings a world that is continually changing and gives our players new experiences and adventures all the time. Matt Casey, Product Director: RuneScape is a living game. Players might come to RuneScape for the humorous tone, the lower specs needed to play, or because it’s on mobile, but I believe it’s the bond with the player character that has kept people playing for that crazy 20 years. Your avatar becomes the trophy for everything you’ve done in RuneScape. There are few reasons to create a second account, as RuneScape doesn’t offer varying player classes, so every choice you make and every increment of progress is stacked on top of the character. Dave Osborne, Lead Designer: I would say it’s the relationship a player forms with their character.
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